Established in 2016, E.L.F ZHOU London is dedicated to breaking away from conventional notions of romance by offering an opulent yet ethereal assortment of custom-made lingerie and handcrafted leather creations. The brand was born out of a need for sophisticated and innovative avant-garde garments in the lingerie and accessories market. Our collections are designed for the woman who is bold, unapologetic, and fearless in her pursuit of a provocative style that reflects her multifaceted personality.
We are committed to sourcing only the finest fabrics and textiles and utilizing handmade production methods in our London-based studio, utilizing materials that are locally sourced from Britain, France, and Italy. In addition, we provide a personalized, artisanal service that enables clients to visit our showroom for an intimate fitting experience and to participate in every stage of the bespoke process. Our clients can choose from a wide variety of fabrics, hardware, colors, and styles, and our expert designers ensure that each garment is truly unique to the individual.