la fille d'O

Murielle Scherre, the Belgian designer behind La fille d'O lingerie label, started creating lingerie for herself after working in fashion and refusing to choose between a perfect fit and aesthetics. Her avant-garde ethical lingerie and swimwear are designed for everyday wear and empower women around the world. Now, fifteen years later, La fille d'O is known for providing unique and comfortable lingerie options for every woman.